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Channel: David P. Diana Marketing, Coaching, Creative Design » Marketing Innovations
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The Opposite Of What You Are Doing

A typical approach, when we have a new service to offer or an event to promote, looks like this. We go into “launch” or “blitz” mode and frantically send out press releases and shout out to anyone who...

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Lessons Learned

I’m full of ideas. Many of them have fallen on deft ears or simply crumbled into a thousand little pieces. There were the empty webinar classes I facilitated and the programs that were poorly thought...

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Listen To Me…Please

There will be moments when your excitement is not reciprocated. It’s that therapy group you launch that no one refers to, the workshop only two people sign up for, or the product everyone said they...

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The Sacred Ordinary

To hear Father Greg Boyle, founder & CEO of Homeboy Industries, talk is to receive a wake up call in kinship and connection. Consider this story he shared when I heard him being interviewed by...

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A Story of Starting

Every day I learn a little bit more about the difference between wanting and being, between trying to be different and making a difference, and between awareness and love. The gulf between each of...

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Purpose

“People don’t buy what you do, they buy why you do it.” – Simon Sinek How do you communicate what it is you do? My guess is you begin by sharing “what” it is you do and then explain “how” it is you...

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Smart Selling

This clip is the glorified story of what we think selling looks like. In a not too distant past, the emphasis on “pushy persistence” and power went a long way towards moving people. Today, it’s no...

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What Does It Say?

Our five-year old boy came off the bus one sunny afternoon and presented his Mom with a necklace he painstakingly made that day. His eyes sparkled and his grin was wide as he looked up and watched her...

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In Your Voice

The Use of Words by Jalal ad-Din Muhammad Rumi "You may ask, what then is the use of words? They set you searching and excite you to search. The goal of searching can never be attained through words....

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Food for Thought

Food For Thought I had some great conversations on a recent business trip that stirred up a number of thoughts and served to reinforce some of my beliefs. Here are just a few directly related to...

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